Box-office USA: July 29-31, the return of Bourne 31.07.2016




Given the superb reputation of the original trilogy with Matt Damon, every movie which was in all respects more successful than the last, before the summer season, it seemed that the “Jason Bourne” is one of the most advantageous positions and continue to move your franchise even higher. With the advent of July, however, the picture has changed — only the trailer, and without that not too borivli, and remains the only, it seemed that “universal” about marketing in General, big thinking, and a few days before the release of another Western criticism and piled the film very cool. Amid the General gloom of this summer, there was the fear that a newcomer does fail, but ultimately the love of the audience to the trilogy and wish an adult audience to see a blockbuster movie not in the genre of science fiction or kinokomiksa brought to the borne of his $60 million “estimates”.

Thus, it is located exactly between the “Ultimatum” ($69.3 million) and “Superiority” ($52,5 million) and “Mission impossible 5” ($55.5 million), which was launched in the same weekend a year ago. The feeling of lost potential is still there — with more active promotion and positive criticism of the film could easily update the starting record in a series, its final box office is sufficiently strong endurance may now reach $176 million “Superiority”, and he runs the risk of tickets to sell even less than “Identification”. On the other hand, the budget of the freshman totaled a very reasonable $120 million, and a potential 400 million global Fund needs to bring producers profit, and become a green light for further continuation. If it happens — will know in the near future.

The second place heavy works recaptured himself “star trek” — after a decent start and a surprisingly weak everyday life, the film could hardly keep within the 60% collapse, which resulted in $24 million over the second weekend and $105,7 million in 10 days of hire. If last week’s 160 million total seemed low, but now, alas, they appear rather the ceiling.

Then cheerfully started Comedy “Very bad mommy” — with its $23.4 million the film did not reach such breakthroughs as “Girl” ($30.1 million) and “Bachelorette party in Vegas” ($26.2 million), but beat off a modest budget of $20 million, and by the end of the hire can do it three more times. Next “the secret life of Pets” only in the top 10 remained within the 40 percent drop that brought her to $18.2 million for the fourth weekend and $296.2 million Subtotal, the main purpose here remains of 350-million threshold.

And the lights go out“, “Ice age 5” and “Ghostbusters” repeated his great photo finish a week ago, together down twice, which was an achievement for horror and rather a sad outcome for a cartoon and Comedy. They all gathered over the weekend in the top ten and we hope now to add to their current amounts, $43 million and $42 million “And turns off the light and the PL-5, $106 million of “Hunters” — another 20-25 million.

Next is situated a full premiere of the weekend in the face of the youth Thriller “Nerve” — which started on Wednesday the film showed $9 million over the weekend and $15 million over the five days and must raise by the end of the hire 30-35 million with a budget of twenty. Him in “In search of Dori, “down 41% to $4.2 million for the seventh weekend and $469 million for the half month of the rent, and “Tarzan” has fallen almost three times to $2.4 million for the fifth weekend and $121,9 million a month in theaters.

Finally it remains to mention the “high lifewoody Allen — in its third weekend, the film expanded from 50 sites to 550+ and collected from them $2.3 million, bringing the Subtotal to $3.9 million. Its final box office is now likely to fall between the “Roman adventure” ($16.7 million) and “Magic in the moonlight” ($10.5 million), in General, nothing outstanding.

Well at the upcoming week in the U.S. and international rolling out last ubernachsten this season — “suicide Squad” (4150+) on the wave of a great advertising campaign will be the first in the history of the August release with a nine-digit charges during the first three days, remained only to see how far he’ll go. Follow our reviews.



Box-office USA: July 29-31, the return of Bourne 31.07.2016

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